ITS - Intelligent Trolley Service
The personal guide to a stress-free airport experience - always keeping you updated with your flight/gate info and the latest promotional offers.
ITS User interface
ITS Administration
ITS Hardware
Benefits with ITS
Applicable industries
Give passengers a stress-free experience with ITS
To recognise passengers as consumers, it is critical for airports and malls to garner an understanding of who these consumers actually are.
Unfortunately, traditional app-based solutions have failed to gain sufficient usage to tackle this need. After approximately a decade with smartphones, airports, malls and their retailers still do not know who is in their concessions at any given time, where they are travelling to, or what their preferences might be based on previous behaviour.
The ITS trolley acts as the passenger’s personal guide, adapting to their context and behaviour, creating a stress-free passenger experience and boosting non-aeronautical revenue, while providing new data insights to airports or malls.
Click-On solution
For your existing luggage or shopping trolleys
Integrated solution
Mounted on the scannable ITS trolley
Read more about the trolley design by ITS
User Interface
The User Interface on the intelligent tablet is the direct connection between the airport/mall and the trolley users. It acts as a personal guide throughout the journey in the airport or mall. Below is a visual prototype.
Content menu
Interactive map
iInformation bar
Location marker
Content menu panel
Instant boarding notifications
ITS Administration panel
The ITS Administration panel hosts a Content Management System where the administrators of ITS - such as airport operators and mall operators - are able to:
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Add and manage Points of Interest on the map (e.g. shops, restaurants, services and more)
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Add and manage various promotions and offers from your concessions
- Push important notifications directly to the user, i.e. flight/boarding details, special events...
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See a live map overview of where all trolleys are located on your site
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See a list of all trolleys that are in use, need to be charged or serviced and more
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View heat mapping data and other new rich insights about the users’ movements and behaviour
Read more about the Business Intelligence acquisition of ITS
The hardware of ITS
The mounting unit serves as protection and fixation of the tablet. It has space for an interchangeable
battery pack and recharges the tablet when parked in the designated parking units.
The mounting unit comes as a click-on solution for existing trolleys or as an integrated part of the commercial intelligence trolley. Careful considerations towards design for manufacture and assembly have been made.
Ultra-sound
receiver
Customized
tablet
Tablet
cover
Charging coil (top)
USB port (bottom)
Additional
battery
Mounting unit
(design depends on click-on or integrated)
Indoor Positioning Systems
ITS utilizes two types of positioning systems: 1) Standard IPS technologies for general blue dot positioning in open areas and 2) a positioning system based on ultra-sound for more accurate results inside stores.
IPS agnostic
The ITS application has an agnostic interface towards Indoor Positioning Systems, meaning we can integrate with most of the standard IPS solutions.
Ultra-sound positioning
The tablet hardware of ITS has an integrated ultra-sound receiver that allows the app to provide a very accurate position on the map.
Wireless charging
The mounting unit has an integrated coil for wireless charging of the tablet.
When docked in our docking stations, the coil on the mounting unit will touch the charging units in the docking station, thus charging the tablet without plugging anything in and without using wires.
User benefits with ITS
The Intelligent Trolley Service provides a long range of benefits for both the client and the user. Below are a some of the key benefits for the user:
Real-time navigation
The mapping and real-time positioning of ITS allow the user to navigate easily via the tablet
Updated information
ITS provides info and wayfinding to every Point of Interest on a site such as shops and services. Furthermore it will notify the user whenever an important event occurs - e.g. a gate announcement.
Relevant offers
ITS offers a new and direct promotional platform, which provides contextual offers based on the user's location or preferences.
Stress-free experience
By providing all the information a user needs at their fingertips, it allows them to focus on leisure time rather than being stressed.
Supermarkets
Shopping Malls
Conferences
Applicable industries for ITS
The Intelligent Trolley Service is applicable to industries other than airports.
Examples of industries where some of the same opportunities can be seized are:
Because it offers a new way of delivering content to airport passengers, the Exruptive intelligent trolley concept could enable us to deliver better passenger engagement through an enhanced content-driven shopping experience, driving penetration and conversion both for us and our brand partners.
Tony Phillips, Global Contentainment Manager, Dufry